Mar 22, 2019

Marketing Manager

  • Spectrum Aquatics
  • Missoula, MT, USA
Full time Other

Job Description

Marketing Manager

Responsible for overseeing the planning, strategic development, distribution and analysis of Spectrum Aquatics/Alta’s brand and strategy for all areas of communication activities and marketing initiatives, in alignment with and in support of PlayCore’s mission, vision and strategic goals, to advance the reputation and overall brand of the company. Responsible for the design and execution of all Spectrum/Alta marketing, advertising, and promotional materials.


Who We Are?

Spectrum is a division of PlayCore. PlayCore’s philosophy is to help build communities through play and recreation. For more than 45 years, Spectrum Aquatics has been designing and manufacturing high-quality custom rails, starting blocks, ADA pool or spa lifts and commercial grade pool deck equipment. Spectrum has industry leading products, skilled employees, knowledgeable engineers and an excellent customer service and sales staff. We take pride in offering excellent service and assisting in finding the best possible solutions to meet requirements. Spectrum Aquatics strives to consistently exceed expectations and be the total solution provider. From inquiry to installation, Spectrum Aquatics is here for our customers and the aquatics community.


Your Daily Duties and Responsibilities will Include:

  • Research additional channels (online, distribution, etc.) to increase and expand presence in respective marketplace
  • Develop and execute marketing initiatives to increase internet effectiveness, lead generation, new product launch advertising and communications, and general sales support
  • Coordinate/collaborate with engineering team for new product launches in a timely manner.
  • Analyze competition and gain market knowledge while identifying continuous improvement initiatives to support and gain market share growth
  • Collaborate with cross functional teams across the organization to ensure best practices and maximize efficiencies
  • Develop and manage marketing budget effectively within company guidelines
  • Must be able to work independently, as well as within a team
  • Plan, develop and implement comprehensive annual marketing and communications plans that supports the overall mission and objective of Spectrum/Alta and PlayCore
  • Responsible for maintaining a positive work atmosphere by acting and communicating in a manner to foster teamwork. Requires consistent on-time attendance.
  • Stay up-to-date in industry trends, market dynamics and competition
  • Develop a proactive media relations strategy and program designed to enhance the image and reputation of Spectrum/Alta; to ensure engagement with key audiences
  • Develop and analyze marketing metrics and report outcomes to management
  • Developing and implementing creative digital communications strategies including, but not limited to, web site, social media, brochures, annual company catalog and digital publications
  • Responsible for gathering and maintaining a library of product site photos


Travel required to tradeshows and group marketing meetings.



Education and/or Experience

  • A Bachelor’s Degree in Marketing
  • Sports Information Directors welcome to apply
  • 3+ years related work experience
  • Knowledge of graphics and office software
  • Excellent communication skills

Computer Skills

Demonstrated proficiency with Photoshop, Microsoft Office Excel, Access, Word, PowerPoint and Microsoft Outlook

Perks & Benefits

  • Casual work environment (including attire!) with a fun company culture.
  • Regular Monday – Friday hours.
  • Regular employee events during work like BBQs, popcorn in the afternoons (yes, we have a popcorn machine), pizza days, birthday celebrations, and more!
  • Management has an open-door policy.
  • We embrace constant improvement and strive to always find a better, faster way to do things.
  • Awesome health benefits (and we help you pay for most of them) –
    • Health insurance
    • Dental insurance
    • Vision insurance (employee paid)
    • Short term disability
    • Long term disability (employee paid)
    • Life insurance
    • Flexible spending accounting (employee paid)
    • Dependent care spending account (employee paid)
  • 401k match of up to 4% with immediate vesting.
  • Employee discounts on Verizon and Sprint cell phone plans.



PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.


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